I have always wanted to say that, it sounds so formal and important ;-).  However what I am blogging about is not overly formal, but it is extremely important to me and to my business partner.  See for the last several months, we have been quietly banging away at the keyboard in our spare time (where that came from, I have no idea, but nonetheless we managed to make the time) creating a product that is pretty cool and pretty compelling (well, we are a bit biased, but I hope that you will agree).  It has been a slow and steady process, but we have learned a lot along the way.  There have been ups and downs, starts and stops, but in the end, we did it and are pleased with what we have developed.  Of course we realize that the road does not stop here, it actually just begins.  We have so many more things that we want to do to make the product and experience even better, but like everything else, it will come in time.

So enough with the babbling already, I guess I should spill the beans on what it is.  So the product we built is called trooQ, it is a user generated, social marketplace.  It marries the connectedness you find on LinkedIn, the social interactions you find on Facebook, and the marketplace you find on eBay to create a new way to buy and sell online.  By combining these elements into one solution, trooQ is able to provide an experience that is trusted, social, safe, personalized, reliable and cost effective.

So there you have it, I have come clean on what I have been alluding to here and there.  Keep in mind that it is our first release and we have a lot more work to do, but I hope that people will find it interesting and fun.  If you get a chance, check it out at www.trooq.com , and feel free to let me know what you think.  You can leave a comment here or send me an e-mail (my e-mail address is on the front page of this blog).