Mixx, a DC local startup (not to mention that several of my old co-workers work there: Kerry, Joe, Jason and Michael), is set to launch into public beta sometime today. GigaOm has a good write up of the product, and there have been several (and I mean several) favorable write ups over the past couple of weeks.

If you are not into the Digg / Reddit social news scene because you think it is too narrowly focused, have no fear, Mixx solves that problem. Not only can you vote up or down a particular article, you also get a customized start page that caters to what your interests are, not the interests of the company. There are all the standard news features like submitting an article (on the site and there will be a Mixx this link on several major news sites either with this launch or shortly thereafter), but there is also local news, as well as the ability to create private groups.

All in all, they have taken the social news / personalized news start page game to a whole new level. They have a bright future ahead of them and I wish them all the success, the product is rock solid and has mass appeal. I am glad to see that Mixx is a local DC company, and I hope that they will help pave the way for other startups in the area. DC is filled with technological and product marketing talent, and Mixx exemplifies what DC has to offer.

If you want to Digg the write up (which is kind of funny since Mixx is competing with Digg), click here.